Abstract

For my midterm project I chose the first option that relates to the documentary "The Persuaders." The new product I chose to feature in my project is the Invisibility Cloak that was recently created. In my essay I plan to discuss the product itself as well as the techniques that marketers could use in order to generate desire among the target audience. Using the specific techniques that were highlighted in the Persuaders I will show how they could create a branded culture for this product and what other techniques would be available for them.