Get A Mac Ads Are Over

http://www.crunchgear.com/2010/04/08/goodbye-norma-jean-apples-get-a-mac-ads-are-over/

I found this article via the site crunchgear.com, which I have found to be a very helpful blog because it reveals new information about up-and-coming technologies and important information in the technology industry. I thought this article was relevant because when discussing advertising techniques we talked about the Mac commercials and how they appeal to the audience and persuade them to get this popular computer. Also, in my Advertising Principles class this topic has been a matter of discussion too. We have spent a lot of time looking at how different brands target potential customers and try to add them to their list of brand loyalists. However, despite the success of these simple but persuasive advertisements, Apple has chosen to discontinue this campaign. I think that this also relates to both the documentaries we watched, "The Persuaders" and "Digital Nation". As a nation dependent on technology I feel that we are constantly hungry for something new or improvements on the existing technologies that we have. Both of these documentaries addressed these issues and i think they are a large reason for the ceasing of the Mac ads. Advertisers are constantly faced with the challenge of finding innovative and new ways to reach their target audience and instill interest in them and I think this is part of the issue with the Mac commercial because it has been so long running and they most likely feel that they can best reach their target by creating something never been seen before. It also shows the pressure that these brands are faced with when trying to reach an audience that is so bombarded with media messages everyday and need to find a way to make theirs stand out more so than the rest