Persuaders

I think that overall we are exposed to advertising a lot. On a daily basis we probably see thousands of advertisements and I think this can be a little overwhelming. I think that for some people this results in confusion. But massive advertising is also a good thing because it presents consumers with a lot of choices and the competition between companies for brand loyalty encourages the manufacturing of higher quality products. There is a huge difference in the amount of advertising we see today and what was around 20 years ago, especially because of the internet. I think this has increased materialism in our society to some degree. With so many new products constantly coming out and greater awareness of them because of advertising people want more and are constantly buying new and improved technologies, new styles of clothing every season,trying to keep up with the latest trends. A good example of this is with Apple iPods. Apple comes out with new and updated versions all the time and people buy them to keep up with what is new. In this way apple has catered to many people's needs with the different iPod products. There's the shuffle for people who don't need a lot of music but need it to be very portable, different memory sizes depending on the needs of the consumer, colors, and now even touch screen and applications.